A higher-education advisor · est. 2025

Strategic intelligence for everyone who answers to the Board.

Athena knows your institution, your real peers, and your accreditor’s calendar — and turns all three into a decision you can defend. In the room, not in two weeks.

Five peer-matching methods · Statistical, Size, Sector, Region, Carnegie — fourteen algorithms beneathSix accreditor tones · SACSCOC · HLC · NEASC · MSCHE · NWCCU · WSCUCOne federal data source · IPEDS — audit every number
IPEDS · College Scorecard · BEA · NCES · SHEEO · WICHE
The enrollment cliff is here

Your peers are modeling a future you haven’t.

Three roles. Three calendars. The same missing chapter.

FOR THE PROVOST

You know enrollment will fall. You don’t know by how much, or which programs to defend first.

FOR THE CFO

Your CFI is trending — and you can’t tell if the slope is a warning your accreditor will see first.

FOR THE PRESIDENT

The Board wants a five-year plan by Tuesday. Your IR team is still assembling last year’s IPEDS.

There is a calmer way to know.
The planning surface

The strategic plan, as a living document.

It updates when the market moves. Athena connects your sources, reads the peers, the news, and the regulation, wires the signals into alerts, and drafts the scenarios with you — so the plan is never more than a day behind the field.

01 · Connect
IPEDS, Scorecard, your Anaplan budget, the news, the accreditor’s standards — one surface.
02 · Read
The whole market at once — peers, signals, regulation, sentiment.
03 · Alert
When a signal turns strategic — before the Board asks the question.
04 · Draft
The scenarios and the plan, with you, on a page you can sign.
The last strategic plan you’ll write from scratch.
The platform

Explore. Plan. Act. One workflow, in that order.

For Provost, CFO, and President — compared to whom, before any number. A peer-calibrated scenario, before any narrative. A published deliverable, before any meeting. Seconds, then two hours, then days — the work moves in one direction.

SECONDS
Ask Athena anything in-app.
2 HOURS
A board-ready report.
DAYS
A full strategic plan.

Find the right peers for the question.

Search a peer cohort by the question you’re actually asking — not by a static list. Pivot between five matching methods, read a percentile or a trajectory against cohort median, and pin a peer set to carry into Plan. Seconds, without IT.

  • Peer Atlas snapshot · Benchmark sheet
  • 5 matching methods · statistical, size, sector, region, Carnegie
  • Always-current IPEDS
Walk through Explore →

Project what happens next.

Move sliders on enrollment, tuition, aid, faculty mix, discount rate, and capex. Watch CFI, DSCR, and operating margin bend three to five years out — peer-median anchored. Every scenario arrives with a Board-readable narrative in your institution’s voice and your accreditor’s tone. Two hours, not six weeks.

  • Scenario sheet · CFI · DSCR projections
  • Board-ready narrative draft attached to every move
  • SACSCOC · HLC · NEASC · MSCHE · NWCCU · WSCUC tone
Walk through Plan →

Publish the deliverable you owe.

Compile a pinned scenario set and a pinned peer set into the document your institution actually owes — a Board pack, an accreditation submission, or a strategic plan doc. Every claim cites back to source IPEDS rows. A human signs every output.

  • Board pack · PDF + editable source
  • Accreditation submission · section drafts per standard
  • Strategic plan doc · five-year, peer-calibrated
Walk through Act →
Peer Atlas snapshot
STATISTICAL SIMILARITY · CFI MATCH · n=10
5 matching methods
INSTITUTIONCARNEGIEREGIONFTECFIMATCH
Your institutionM2MidA3,2002.14
Allegheny-class AM2MidA3,1002.3196%
Hamilton-class BM2NE3,4501.9893%
Skidmore-class CM2NE2,9802.4591%
Wooster-class DM2GLk3,2001.7288%
Whitman-class EM2PNW3,3102.0286%
+ 4 hidden · 10 total Peer median CFI: 1.96
Enrollment Scenario · FY 2027
3 scenarios active
FTE change−5.0%
Tuition discount rate41.2%
Auxiliary revenue growth+2.0%
PROJECTED CFI · FY 2027
1.74
PEER MEDIAN
1.96
▼ Below peer median if flat enrollment continues
§
Accreditation submission
SACSCOC STD. 13 · §3 OF 7
Ready to sign

Westfield University’s Composite Financial Index of 0.9 reflects a declining but actively managed financial position. The primary reserve ratio of 0.22 remains above the generally accepted floor of 0.10, indicating that the institution retains operational resilience despite the CFI declining below the 1.0 threshold in FY2024 for the first time since FY2019.

The decline is attributable to a contraction in net tuition revenue (−7.2% in real terms) and increased reliance on draw from unrestricted reserves…

14 IPEDS rows citedBoard packStrategic plan doc
The planning calendar

Athena is already at every moment
of your planning year.

Higher education runs on a predictable calendar. So does Athena — ready with the right data at the right moment, before Provost, CFO, or President has to ask.

SEPT – OCT · PRESIDENT
Strategic priorities need to be defensible, not just directional.

Your board will ask: “How does our CFI compare to our peers? Are we on the right side of the enrollment cliff?” Athena has the answers before the retreat begins.

Peer CFI benchmarksEnrollment projectionsCompetitive landscape
Athena · Board Retreat Prompt
“Prepare a one-page peer CFI briefing for our September board retreat. Include our viability ratio trend since FY2019 and flag any peers who have improved their position.”
→ Two-hour board brief.
NOV – JAN · CFO
Budget decisions made on gut feeling get reversed in March.

What discount rate can we sustain? What does a 5% enrollment drop do to our operating model? Peer benchmarks tell you whether your assumptions are defensible or dangerous.

Enrollment scenario modelingDiscount rate benchmarksExpense benchmarks
Athena · Budget Mode
FTE change −5% → CFI impact: −0.32 by FY27. Peer median discount rate: 41.2%. Your current rate: 43.8% — above cohort by +2.6 pts.
→ Run 3-year scenario.
FEB – APR · PROVOST
Accreditation reviewers want narratives. Athena drafts them.

HLC Criteria 5.A, SACSCOC Standard 13 — financial sustainability sections require ratio trend analysis, peer context, and a management response narrative. Athena generates a complete draft from your IPEDS data.

HLC · SACSCOC · NEASC toneRatio trend analysisManagement response
Athena · Accreditation Mode · HLC 5.A.1
Westfield University’s Composite Financial Index of 0.9 reflects a declining but actively managed financial position. The primary reserve ratio of 0.22 remains above the generally accepted floor of 0.10, indicating that the institution retains operational resilience…
→ Days-paced multi-section draft · 14 cited IPEDS rows.
MAY – AUG · CSO
A 5-year strategic plan built on last year’s data is a plan built on sand.

Program mix decisions, market positioning, revenue diversification — every strategic choice needs peer context. Athena maps where your peers are going so your plan goes somewhere different.

Peer program mix analysisRevenue diversification5-year financial modeling
Athena · Strategic Plan Mode
Across your 10 statistical peers, CIP 52 (Business) enrollment declined −8.4% since FY2020 while CIP 11 (CS/Data) grew +31%. Your current CIP mix shows below-median exposure to growth programs.
→ Days-paced multi-section strategic plan doc.
Peer Intelligence

Your CFO’s CFI question needs different peers
than your Provost’s enrollment question.

A single static cohort gives you the wrong answer for every question. Athena rebuilds your peer group from scratch for each analysis — matching the five dimensions that actually matter to that decision.

Before — Static cohort, wrong for CFI
Flagship State Adifferent market
Lakeview Universityok
Millbrook Collegewrong for CFI
Northgate Collegeok
Crestwood University2× your endowment
Result: CFI benchmarks skewed by peers with fundamentally different financial structures.
After — Athena’s CFI match, statistically fair
Allegheny-class ACFI 2.31 · similar trajectory
Northgate CollegeCFI 1.4
Harborview CollegeCFI 0.8 · watch
Pinecrest UniversityCFI 1.2
Lakewood StateCFI 0.7 · recovery pattern
Result: Your CFI percentile is accurate because the comparison is actually fair.
Five matching dimensions — Athena picks the right one for your question
01
Statistical Similarity
CFI, viability ratio, primary reserve, debt burden — matched within defined tolerance bands.

Best for: financial benchmarking, accreditation prep.
02
Enrollment Size
Total FTE within a ±20% band.

Best for: cost structure benchmarking, staffing ratios, operating expense comparisons.
03
Sector & Control
Public / private nonprofit / for-profit + control type.

Best for: tuition pricing, discount rate, financial aid strategy.
04
State & Region
Geographic market overlap.

Best for: enrollment competition, feeder school benchmarking, demographic exposure.
05
Carnegie Classification
Mission and program mix alignment.

Best for: academic program comparison, accreditor-expected peer groups, strategic plan benchmarking.
The intelligence underneath

Athena watches more than a dashboard shows.

Peers
Fourteen matching methods, rebuilt for every question.
Finances
CFI, viability, reserves, debt service — flagged before the accreditor reads the slope.
Enrollment
Feeder-state demographics to 2030; program-mix ROI by CIP.
The competition
News, sentiment, and brand-search tracked across your peer set.
The documents
Every audited statement, read and indexed — not skimmed.
The record
19,000+ federal variables, already clean. No IT project.
ONE PLATFORM

Question in. Peer-calibrated board pack out. One workflow, not three vendors.

$20K / yr · vs. $200K+ across 3 vendors
INPUT
Strategic question
REASONING
ML peer selection
OUTPUT
Board pack
The shelf

The cliff is already affecting 40% of U.S. institutions.

High-school graduates in eighteen key states will fall fifteen to twenty-five percent by 2030. Your Provost is rebuilding the program portfolio against it; your CFO is stress-testing tuition revenue around it.

Projected 18-yr-old population, 2024 → 2030
SOURCE · WICHE Knocking at the College Door, 2023
−5% or less
−5 to −10%
−10 to −15%
−15% or more
AK
ME
WA
MT
ND
MN
WI
MI
NY
VT
NH
OR
ID
SD
IA
IL
IN
OH
PA
NJ
CT
MA
CA
NV
UT
CO
NE
MO
KY
WV
VA
MD
DE
AZ
NM
KS
AR
TN
NC
SC
DC
RI
HI
TX
OK
LA
MS
AL
GA
FL
What Athena tells you about your institution’s cliff position
YOUR FEEDER MARKET EXPOSURE
−14%
Projected FTE impact by 2030 based on your top 5 feeder state populations — vs. peer median of −9%.
PEERS ALREADY REPOSITIONING
7 of 10
Of your statistical peers, 7 have added adult-learner or online enrollment programs since FY2021. You have not.
YOUR WICHE-ADJUSTED RUNWAY
2027
Enrollment impact becomes material in your primary feeder states by 2027 — two planning cycles from now.

See how your peers are absorbing the shelf — before your Provost has to defend enrollment and your CFO has to defend tuition revenue at the next Board.

Run my free benchmark →
Pricing

Three cadences. One advisor at the center.

Pick your cadence. Chat-only on Atlas. Board-cycle reporting on Advisor. The full Sept–Aug planning cycle on Integrated.

Atlas
$0forever

For the Provost or CFO with a first Explore question. Ask Athena anything in seconds, then claim your one free board-ready benchmark in two hours — calibrated against ten matched peers.

  • Public IPEDS data
  • 10-peer Statistical Match
  • One Athena CFI report
  • WICHE feeder exposure
Open free →
Integrated
$50Kper year

For the CSO and IR team owning a full Sept–Aug planning cycle. Everything in Advisor, plus accreditation packages and strategic plans assembled over days — Explore queries running against your own Workday & Banner taps that IR owns and the Board sees.

  • Workday & Banner connectors
  • Private workspace + SSO
  • Quarterly advisory hour
  • Custom peer methodology
Talk to sales →

$20K replaces what most institutions currently spend across three separate vendors and 40 hours of IR staff time.

See full pricing and feature details →
What planners hand in

Three roles. Three artifacts.
One peer-anchored answer each.

FOR THE PROVOST
Artifact Athena produced
Program-mix chapter of the Strategic Plan, with CIP-level enrollment trend vs peer median for every program in the portfolio.
Metric defended
Percent of FTE in growth-coded programs vs the matched peer median.
The five-year portfolio bets survived faculty senate without being relitigated.
[Institution name pending]
Private Master’s Institution · Mid-Atlantic
FOR THE CFO
Artifact Athena produced
CFI narrative for the Board pack — slope, peer median, and the accreditor-acceptable cohort used to define “trending.”
Metric defended
Composite Financial Index slope against peers the accreditor would also accept.
The trend was framed for the Board before the accreditor framed it for us.
[Institution name pending]
Public Regional Comprehensive · Southeast
FOR THE PRESIDENT
Artifact Athena produced
Signable, paginated five-year Strategic Plan built on the peer cohort the President chose.
Metric defended
Standing across the chosen-peer set — the cohort that defines the comparison story.
The Board got a paginated answer on the Board’s calendar, not IR’s.
[Institution name pending]
Private Liberal Arts · Northeast
Operating cabinet

And three more chiefs whose planning hinges on the same intelligence.

FOR THE CHRO
Planning artifact owned
Scenario sheet for faculty-mix and staffing shifts — tenure-track vs adjunct, salary benchmarks, total compensation as a share of operating budget.
Metric defended
Faculty cost as % of operating budget against a defensible peer-cost cohort.
FOR THE COO
Planning artifact owned
Scenario sheet for facilities, capex, and operating-budget tradeoffs — modeled against peer operating-expense structure before year-two surprises arrive.
Metric defended
Operating expense per FTE, with deferred-maintenance ratio peer-anchored.
FOR THE CSO
Planning artifact owned
The Strategic Plan doc end-to-end — assembly, market-positioning chapter, revenue-diversification thesis, and the growth-program selection rationale.
Metric defended
Revenue-diversification index and program-mix growth exposure, peer-relative.
Used by institutions across 28 states Avg. 4.2 hours saved per planning cycle NPS: 72
Free Benchmark Report

See where your institution stands — in two hours.

A paginated PDF on your institution’s composite financial health — drafted by Athena, reviewed by a human, delivered to your inbox. One artifact, one delivery, no recurring cadence.

PAGES
Eight to twelve pages, paginated. Long enough to seat the six required sections; short enough that it does not drift into our paid strategic-plan tier.
SECTIONS
Cover and executive summary · CFI trend with peer percentile · Component ratios (Primary Reserve, Net Operating Revenues, Return on Net Assets, Net Income) · Peer-cohort detail · Three-year flat-enrollment projection · Methodology and source citations.
SOURCES
IPEDS federal surveys, on public record at NCES. No proprietary data, no survey panels, no opinions. Every numeric claim is cited back to a survey row you can open yourself.
SAMPLE REDACTION
Your institution’s row is real — name, IPEDS UNITID, ratios, percentile, projection. Peer institutions appear as “Peer A · 3,100 FTE · CFI 2.31”. Cohort medians and percentile math are real; peer identities unlock at the Advisor tier.
DELIVERED BY
Athena drafts from your IPEDS submissions; a human reviewer signs off before the PDF leaves our queue. Arrives at the email address you provide, within two hours of submission.
HOW TO REQUEST
Fill out the form below — institution name, IPEDS Unit ID (optional, speeds matching), email, role. No sales call. No card. One report per institution.

No spam. No sales call required. Benchmark data sourced from IPEDS federal surveys.